Alex Fox–Art Director
Slingshot Sports started the #wewillshredagain campaign to spread awareness, positivity, and build community among action sports during the COVID-19 pandemic. T-Shirts were designed to raise money for the campaign and 100% of the profits were donated to the World Health Organization’s COVID-19 solidarity response fund to track and understand the spread of the virus; to ensure patients get the care they need, and frontline workers get essential supplies and information; and to accelerate efforts to develop vaccines, tests and treatments.
Slingshot pro athletes created videos and shared Instagram stories to promote positivity and awareness for the #wewillshredagain campaign.
During the two week campaign, Slingshot Sports, along with its supporters, raised over $8,000 for The World Health Organization in the fight against COVID-19.