Carson Wiser–Art Direction
Alexander Lewis Hughes–Videography & Photography
An All-Female Collaboration
The Karolina Pro is a female specific board inspired by bad-ass, pro-rider, Karolina Winkowska. Karolina's advanced riding style inspired the complex design pattern of different textures used in the design. A blue color palette was developed to appeal to all female riders.
Before starting on the computer, texture elements needed to be created for the board's primary focus. Various sticks, flowers, flower stems, and grass were dipped in ink and used as brushes.